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Saturday, December 24, 2011

Domestic tourism team up for campaign

VisitEngland has teamed up with cottages4you to launch a marketing campaign for domestic breaks. Advertisements will begin on Boxing Day as part of a £1 million campaign to promote holidays in the UK to Brits.

“The self-catering sector is incredibly important to domestic tourism – 5.2 million overnight domestic holidays were taken in a rented property last year generating £17 billion in tourism spend.   This campaign specifically highlights England’s coastline and countryside,” said Tim Holt, head of marketing at VisitEngland.

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