Brazil is on target to receive 10 million tourists by 2020 after hitting the 5.4 million mark this year. The destination has seen an increase in flights this year as well as more exposure ahead of its World Cup and Olympics hosting in 2014 and 2016 respectively.
"It is testament to the fact that, despite rocky global economic times, there is a strong appetite for travel to Brazil,” said Flávio Dino, chairman of Embratur (the Brazilian Tourist Board). “Moving forward in to 2012, we need to be continuously addressing the competitiveness of our destinations and tourism products, with quality and price remaining as the essential performance drivers”.
