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Tuesday, November 15, 2011

Coastal businesses get a boost

The number of Brits taking ‘staycations’ is ever increasing, with tourists wanting to find interesting things to see and do in the UK.


Coast Radar, an online community that brings visitors together with all types of businesses in coastal regions, is on hand to help local businesses take full advantage of this renewed interest.


This is a guide for things to do and places to stay around the coast of Britain, with all the information you need in one place. From the top ten beaches, to things to do in your area – this guide can give you ideas on how to have a action packed, relaxing, or family friendly break.


Coast Radar is the brainchild of Ian Barnes, an experienced IT enterprise architect and internet marketing expert.


A lover of Britain’s beach resorts and a keen water sports enthusiast, Ian found that the number of websites he had to visit to get the range of information he needed was daunting and time consuming.


He recognised the clear need for a single platform to help tourists find what they needed quickly and easily, which in turn could help local coastal businesses reach potential customers.  And so, Coast Radar was born.


Covering the entire coast of the UK, initial listings are free, but businesses have the option to choose from three further levels of enhanced listings – Standard, Business and Business Plus.  Features include location markers, a clickable website address and SEO listings through to photo galleries, social media references and keyword review and selection.  In addition, Coast Radar offers a free consultation to optimise listings at Business Plus level. Businesses can not only benefit from quality traffic to their own sites, as a result of the online marketing expertise of Barnes and his technical team, but they can be sure they are being seen in the right spot that is associated with their region.


“We understand that small outlets or single owner tourism businesses such as a B&Bs may not have large budgets to promote themselves or the knowledge to increase the marketing performance of their website.  Yet it is crucial for these businesses to get visitors through the door all year round.  That is why we offer affordable packages that give businesses the benefits of advertising their service, while also drawing on our expertise to drive traffic to their websites,” comments Ian Barnes.


Independent of any other travel organisation, Coast Radar does not charge a commission and does not share data with any third party organisations.

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