Millennium & Copthorne Hotels chooses MindTree as its strategic IT partner

 Technology The hotel group’s new e-business platform will optimise customer experience Millennium & Copthorne Hotels chooses MindTree as its strategic IT partner Friday, December 30, 2011 Global IT and Product Engineering Services company MindTree announced that it has been selected as strategic IT partner for Millennium & Copthorne Hotels Plc’s latest e-business initiative.

The hotel group has selected MindTree to conceptualise, design, build and manage a new global e-commerce site that will transform the company’s customer service experience and increase its revenues through e-channels.

Traditionally relying on offline booking Millenium Copthorne is aiming to catch-up in a sector where online booking is becoming the most important channel. Its existing online booking system, which was built in-house, is becoming outdated and the new system uses Adobe content management and integrates with third party applications such as Twitter and Google Maps.

“We aim to transform the experience of our customers when they deal with us directly online,” said Clive Harrington, the hotel group’s Senior Vice President for Europe. “This is a vital part of our Group’s ambitious growth strategy for the next five years. Having thoroughly reviewed the market, we selected MindTree, who we are confident will deliver an efficient and effective service in taking our e-commerce offering to a new, higher level.”

“We look forward to building a long-lasting relationship with Millennium & Copthorne Hotels and to bringing our strong domain knowledge, technical breadth and execution capability to make this a massively successful business initiative,” said Tridip Saha, Head of MindTree in the UK. “Our success in being selected for this project was in part a result of our credentials in the travel & hospitality industry, which will be further strengthened through our association with one of the world’s leading hotel groups.”