Estonian Air ranked highest in marketing innovations by SimpliFlying

Aviation The first airline in the world to launch a social loyalty programme fully-powered by social media Estonian Air ranked highest in marketing innovations by SimpliFlying Friday, December 30, 2011 Estonian Air was ranked highest worldwide among airlines, where SimpliFlying ranked airlines by their innovations in marketing and social media launched in 2011.

The first place in SimpliFlying  rankings was taken by Estonian Air for its Facebook-based loyalty programme Airscore, leaving  behind well known international airlines around the world.

Estonian Air is the first airline in the world to launch a social loyalty programme fully-powered by social media and using the underlying Facebook platform. Estonian Air customers and fans can be rewarded for a variety of advocacy actions, like sharing their reviews of the airline on Facebook and tweeting a deal by the airline. This is the first time in the world where customers will be rewarded for advocacy without even having to fly the airline.

Earlier this month, Airlinetrends.com,  an independent industry and consumer trends research agency, ranked 11 most innovative products and service concepts  launched by airlines and airports around the world in 2011, and placed Estonian Air on the highest position among European airlines also for its social loyalty program AirScore.

SimpliFlying is the world’s leading airline brand strategy consulting company, with headquarters in Singapore and offices in Toronto and New York City. SimpliFlying helps airlines engage travellers profitably. SimpliFlying’s key clients include IATA, Turkish Airlines, Airbus, LAN Airlines, Jet Airways, Bombardier and Airbus.

SimpliFlying.com is also one of the #1 travel blog and one of the Top 2 blogs on aviation. @simpliflying is one of the Top 5 most influential on Twitter on airlines.

AS Estonian Air, Estonia’s national carrier, provides both business travellers and tourists direct air link from Estonia to European cities. Estonian Air is the biggest operator at Tallinn Airport.

Estonian Air focuses on improving the connection between Estonia and the rest of the world with the aim of increasing competitiveness as a network carrier hub. In 2012 Estonian Air will increase flight frequencies and open new destinations in Europe’s most important cities as well as regional centres in Scandinavia.